5 Things Charities Can Do to Attract Young Donors

What do young donors want? A recent article from the Chronicle of Philanthropy discusses some things fundraisers should do to secure meaningful support from young donors. Here are the five things young donors want:

• Find creative ways to use social-media platforms like Twitter, Facebook, Pinterest, and blogs to get attention
• Use a quick-response code smartphones can read (when sending direct mail) and make it easy to use your donation page on a mobile device
• Ask for support for specific projects and make clear exactly what it costs the organization and how it contributes to achieving your mission
• Don’t undervalue their capacity to give
• Ask what they think about something that matters

As seen in the November 2012 issue of LeadTime.