Senior Alexandria White has been a go-getter from the beginning.
When she was just 14, she set up Ms. White’s Bakeshop, where she sold baked goods made from scratch to people in her hometown. Customers called White to place orders—ranging from cookies to elaborate sweet sixteen cakes—which she baked in her own kitchen and then delivered personally to their homes.
However, the name of the game wasn’t only baking. She also regularly sent out newsletters touting promotions and news items to drum up business. “I’ve always been interested in the behind-the scenes components of businesses,” she said.
Nearly a decade later, White has channeled that ambitious spirit into an internship with CBS Local Digital Media. As a business development and local commerce intern, she analyzes monthly revenue trends and conducts daily reporting for the company’s markets. She previously interned for ClearVision Optical, where she ran sales reports and created brochures and email blasts for clients.
Though White always had her eye on a competitive position, she turned to Adelphi University’s Center for Career and Professional Development for some fine-tuning before putting in her bid. She discovered the career center while she was enrolled in an internship preparation seminar with Victoria Passarella, assistant director for career services, who encouraged White to check out the Preparation, Reflection, Experiential Learning and Planning (P.R.E.P.) Program.
White began having monthly meetings with Passarella. They went over her résumé—which had strong content but needed formatting tweaks—as well as her cover letter, the interview process and her general career plans. These sessions helped White create materials that were up to par with her natural drive and ability.
Despite the triumphs she has enjoyed so far, White continues to refine her craft as a student ambassador in the Students Today, Alumni Tomorrow (S.T.A.T.) program and as a member of the Leadership Certificate Program. She participates in a variety of events and counseling through these organizations, fortifying her leadership skills and expanding her knowledge of the business world.
Adelphi’s diverse classroom environments have also served as a useful training ground for White, especially when it comes to thinking on her feet. “I’ve learned how to best adapt to different circumstances via a variety of different teaching styles,” she said.
White plans to obtain a one-year M.B.A. in Management, possibly with a specialization in management information systems. She hopes to work full time at CBS, or at another prominent entertainment company, in the business development department after earning her degrees.
From bakeshop to business development, White has demonstrated a lasting commitment to professional excellence. Combining a passion for marketing with an abundance of hard work to achieve her goals, she is truly having her cake and eating it too.This article appeared in the Career Compass Spring 2017 Newsletter.
Center for Career and Professional Development
Nexus Building, Room 225
p – 516.877.3130