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Published:

May 1, 2016
 
Tagged: Center for Nonprofit Leadership, LeadTime

Email Opens Down, But Email Fundraising Revenue Is Up

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Part of any good fundraising strategy should be testing the methods that work for others before investing heavily in them. A recently released study reports the growth of nonprofit fundraising email revenue was up 25 percent even though email open and click-through rates are down. The report, entitled “Benchmarks X, 2016”, surveyed 105 nonprofit groups with a total of more than 69 million list subscribers. 

» Read a Summary and Download the Report

As seen in the May 2016 issue of LeadTime.

 
Tagged: Center for Nonprofit Leadership, LeadTime