Nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last year - and, according to a new report.
Nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last year – and, according to a new report, Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, they’re becoming more effective. Yet, in terms of overall effectiveness, only 26% say they’re effective – a drop from last year when about one-third of marketers said they were effective. This article reveals insight into tactics and tools nonprofits use to market their organizations, programs and services more effectively.
As seen in the July 2016 issue of LeadTime.
For further information, please contact:
Todd Wilson
Strategic Communications Director
p – 516.237.8634
e – twilson@adelphi.edu