News

Published:

October 1, 2013
 
Tagged: Center for Nonprofit Leadership, LeadTime

Stand Apart From the Crowd

Newsletter


 

As you think through ways to attract donors to your year-end campaign, consider the following approaches:

  • Build a strong Giving Tuesday campaign and wait until spring time to send out your annual appeal; donors can be bombarded with holiday and year-end appeals
  • Identify your donors’ changing preferences and demographics and change things to attract new donors
  • Personalize your generic year-end appeal by including a personal story to demonstrate how donors are making a difference 

» Read about more strategies

As seen in the October 2013 issue of LeadTime.
 
Tagged: Center for Nonprofit Leadership, LeadTime