Knowing these differences could help you to expand your donor base across different generations.
Recent research indicates that there are clear differences in donor preferences, means of financial transactions, total giving and media habits between Generation Y (age 18-32),Generation X (age 33-48), Baby Boomers (age 49-67) andMatures (age 68+). Knowing these differences could help you to expand your donor base across different generations.
As seen in the October 2013 issue of LeadTime.
For further information, please contact:
Todd Wilson
Strategic Communications Director
p – 516.237.8634
e – twilson@adelphi.edu