May 1, 2013
Tagged: Center for Nonprofit Leadership, LeadTime

Five Ways to Validate Giving Decisions and Drive Donor Retention


According to Matthew Mielcarek, one third of annual donations are collected in December, many of which come from first-time donors.  In a recent Philanthropy Journal article, Matthew proposes five ways to validate giving decisions and retain first-time donors.

  • Implement a new donor conversion plan to establish an ongoing relationship
  • Tailor your outreach to the information they gave you in the first donation
  • Let them know if you reach your goal, follow-up with thank you’s and update new donors on goals for the current year
  • Personalized messages based on the new donor’s interests, affinities, and locations
  • Suggest an affinity-driven gift, which can be a renewal gift or an upgrade to recurring contributions

» Read More

As seen in the May 2013 issue of LeadTime.

Tagged: Center for Nonprofit Leadership, LeadTime