April 1, 2016

Optimize Your Online Communications

Many nonprofits use digital newsletters or emails to communicate regularly with their members or supporters, sharing the latest news, campaign wins and opportunities to get involved. In fact, 61 percent of nonprofits sent monthly e-newsletters in 2014. Unfortunately, many organizations are losing the chance to convert these communications into supporter engagement because their audiences never make it through the email and to the ask. While it’s true that the subject line of an email is the hook, what readers see when they open an email determines if they’ll bite. For nonprofits, user-friendly newsletters and emails are a must. This article shares tips to help organizations create visually powerful and appealing digital communications. 

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As seen in the April 2016 issue of LeadTime.

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