September 1, 2015

Raise More by Knowing Donors’ Motives

Nonprofits could reap billions of dollars more in donations by tailoring their fundraising to fit people’s preferences, argues consulting firm Camber Collective in a new report based on interviews with about 50 people and online-survey results from 3,000 respondents with annual household incomes of at least $80,000. The report theorizes that giving in the US has not risen above 2% of GDP since the 1970s because some people mistrust nonprofits and feel overwhelmed by the giving process. Other donors are satisfied with their giving so they do not feel compelled to give more. 

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As seen in the September 2015 issue of LeadTime.

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