Many nonprofits remain overwhelmed and confused about how to raise money from individual donors.
Many nonprofits remain overwhelmed and confused about how to raise money from individual donors. In 2014, Heather Yandow, a writer for the Stanford Social Innovation Review,studied 29 nonprofits with budgets under $2 million, to identify opportunities for small nonprofits to strengthen individual donor contributions. One of the key discoveries is that the clearest predictor of success is having a formal fundraising plan. In all cases, the nonprofits that were most successful took the time to create a written plan; they didn’t simply react to fundraising opportunities as they arose.
As seen in the December 2015 issue of LeadTime.
For further information, please contact:
Todd Wilson
Strategic Communications Director
p – 516.237.8634
e – twilson@adelphi.edu